SEWER IN THE SPOTLIGHT: Loretta Alvarado
by Vickie Yahn Bieniak
Loretta, a fiber artist, can usually be found working on her art, bags, scarves and various other artistic endeavors. Lately however she has been keeping her sewing machine busy with making masks for HMC. She has donated over 100 yards of fabric and has made over 360 masks.
Interestingly enough, Loretta was an engineer at JPL until 1992 before becoming a professional artist. She never thought herself to be an artist when she started participating in craft shows but her artwork was so well received, she transitioned to art shows. Loretta said the shift from working with engineers to artists was very interesting. She had to go from facts to feelings!
Loretta had her own art gallery in Laguna Beach with a very successful exhibit called “In the Toilet – An Exhibit of Art Meets Function”. She also is an author, lecturer and teacher helping artists grow, develop and market not only their art but themselves. You can find her series of books “The Shy Artist Guide” on her website: LorettaAlvarado.artor on Amazon.
Today, Loretta displays and sells her work at art shows spanning from Arizona, Northern California, Las Vegas and San Diego. This year would have been her 20th year at Art-A -Fair in Laguna Beach where she is on the Board of Directors but they had to make the hard call of postponing this year’s show. If you would like to see or purchase her artwork please go to: Rettacat.art
Loretta has made three instructional videos on mask making that she has posted on our HMC page and is currently thinking about creating a 4th video regarding children’s masks.
Loretta has been a champion for artists and now we are fortunate to have her champion for the Healthcare Mask Collaborative. Thank you, Loretta for your generous donation of time, masks, fabric and information.
Fiber Artist and Author, Loretta Alvarado